VIO Med Spa, a nationally recognized, physician-guided medical spa franchise specializing in advanced, non-invasive aesthetic and wellness treatments, has signed a three-unit development agreement to enter South Carolina for the first time, bringing the brand to the greater Charleston area.
The first location is expected to open in 2027, with site selection currently underway. “Charleston is more than a new market on the map for VIO; it is an important link in the East Coast footprint we are building,” said Ryan Rao, chief development officer at VIO Med Spa. “The city’s deep-rooted culture of hospitality makes it an especially meaningful place to introduce our brand because the guest experience matters just as much as the services themselves. Establishing VIO here strengthens our presence in the Southeast and positions us to carry that momentum into new markets along the East Coast.”
Leading VIO Med Spa’s Charleston development is local entrepreneur Ted Loya, who spent more than 23 years with CVS Health in the company’s pharmacy benefits business, working with major national employers to provide prescription benefit services.
When Loya began exploring business ownership, his health care background and personal interest in wellness drew him toward the growing medical aesthetics space, where he saw an opportunity to build a business centered on personalized, service-driven care.
New to both franchising and medical aesthetics, Loya focused on finding an experienced brand with a proven system and national footprint. VIO’s established infrastructure, strong financial backing, and existing brand presence across the East Coast, including North Carolina and Georgia, gave him confidence in bringing the brand to South Carolina.
“After more than two decades in health care, I wanted my next chapter to remain connected to an industry that improves how people feel and live,” said Loya. “VIO stood out because it pairs the structure and support of an established franchise with a highly personal, physician-guided guest experience. Charleston values quality, relationships and exceptional service, and I believe VIO is uniquely positioned to become a trusted part of this community.”
Built on established clinical protocols and medical oversight, VIO Med Spa delivers a range of medical-grade aesthetic and wellness services, including injectables, skin rejuvenation, laser treatments, and facials, which are designed to prioritize safety, consistency, and results.
Named the No. 1 Med Spa Franchise in Entrepreneur Magazine’s Franchise 500 for a third straight year in 2026, VIO Med Spa is actively seeking franchise partners and multi-unit operators with backgrounds in hospitality, fitness, health care-adjacent, QSR, and other service-driven industries. To learn more about VIO Med Spa’s franchising opportunity, visit https://viomedspafranchise.com/.
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